CHASE STUDY: AVI MOBILE
Challenge
Introduce a remarkable marketing concept in a cluttered marketplace and provide value to both homebuilder and homebuyer in the midst of a sharp downturn in the economy.
Solution
As experts in the real estate field, and with a strong understanding of Avi's target audience, Chase developed a product that would make the client and the customer’s home selling/buying experience more streamlined and convenient.
The remarkable concept is AviMobile.ca. A fully customized and optimized website for smart phones that showcases “every Avi home on your phone.”
The opportunity for AviMobile emerged due to the current surge in smart phone sales. Sales in North America were 7.3 million units in Q1 2008, up 106% from Q1 2007. With smart phones now eclipsing the sales of laptops, a website optimized solely for handheld use just makes sense.
How it works:
Fully optimized unique site: The mobile website operates as a separate entity from the traditional corporate site and is optimized specifically for mobile phones for a quick, engaging experience that includes all of the following:
- searching communities
- searching home styles
- reviewing floor plans
- accessing photo galleries
- GPS mapping and directions
Because it is web-based, there is no downloading required, making it easy for the user to jump directly to the information they require.
Quick codes: With the revolutionary quick code feature, curbside home-shoppers have the ability to type a three-digit code into their smart phone and immediately access all of the important details of that particular listing. High quality photos, floor plans, pricing and contact information are instantly placed in the palm of the user’s hand.
Content Management: With this innovation, the builder has the ability to control its own inventory by adding, removing and updating any information on its listings whenever necessary. The power is in seller’s hands to make sure that the site is as current as its next listing.
The Result
For the buyer: A stream-lined home buying experience that offers convenience to the time-starved, tech savvy consumers that are seeking new homes.
For the builder: In a cluttered and competitive marketplace, and an economic time when builders are looking for any edge they can get, this innovation capitalizes on the smart phone boom and puts Homes by Avi in a category of their own.
Launch Date: November 1st, 2008. Use your phone to navigate to www.AviMobile.com
